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The book, Business Model Zen 

This is a official business model book of ‘Business Model Zen’  published in June 2013. You can see its all agenda and chapter 1 freely.

bmz cover

  Download Business Model Zen – Sample Book

 

Agenda of book

PROLOGUE

Business all begins with the customer 7

Chap. 1 Keep simplifying, see the business essence 10

01 Philosophy of Business Model Zen 11

02 Why an insightful business model matters 15

 

Chap. 2 Business Tao, Business Model Zen 25

01 CONCEPT begins and ends with the customer 26

02 PLAN is forming strategic views 38

03 DO is looping execution and learning 52

04 3 step approach of Business Model Zen 57

 

Chap. 3 Zen Canvas 65

01 Introduction of Zen Canvas 67

02 ZEN IDEA stage 72

03 ZEN DESIGN stage 83

04 ZEN ACTION stage 97

05 Business Model diagnosis framework 106

 

Chap. 4 Zen Patterns 114

01 Introduction of Zen Patterns 115

02 BM#1. Collaborative open production 120

03 BM#2. Mass-customization 124

04 BM#3. Bundled experience 128

05 BM#4. Stake division 133

06 BM#5. Spatio-temporal division 137

07 BM#6. Simplification-Innovation 142

08 BM#7. Targeting pyramid’s bottom 147

09 BM#8. Shared economy 152

10 BM#9. Ohjakkyo (Connecting Bridge)  157

11 BM#10. Fluidization 162

12 BM#11. Mass-social value 167

13 BM#12. Temporal value optimization 172

14 BM#13. Off-the-box system 177

15 BM#14. Reverse ideation of constraints 182

16 BM#15. Premium 187

17 BM#16. Alternating subsidy 191

 

Chap. 5 Zen Cube 196

01 Introduction of Zen Cube 197

02 Practical applications of Zen Cube 205

 

Chap. 6 Playing with Business Model Zen 212

01 Business Model Zen’s equation for external links 215

02 Link to Blue Ocean Strategy 217

03 Link to Business Model Canvas 219

04 Link to user-centric service design 222

05 Link to Lean Startup approach 225

 

EPILOGUE Some subtitle is needed 229

 

APPENDIX 231

01 The business model of Business Model Zen 231

02 Zen Canvas approach 232

03 Zen Canvas flows 233

04 Zen Cube 236

05 Zen Patterns – SOFT approach 238

 

BIBLIOGRAPHY 240

You can buy this book of Korean edition immediately.    http://bit.ly/1hH0PmP

 

Ask about Business Model Zen

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