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The book, Business Model Zen
This is a official business model book of ‘Business Model Zen’ published in June 2013. You can see its all agenda and chapter 1 freely.
Download Business Model Zen – Sample Book
Agenda of book
PROLOGUE
Business all begins with the customer 7
Chap. 1 Keep simplifying, see the business essence 10
01 Philosophy of Business Model Zen 11
02 Why an insightful business model matters 15
Chap. 2 Business Tao, Business Model Zen 25
01 CONCEPT begins and ends with the customer 26
02 PLAN is forming strategic views 38
03 DO is looping execution and learning 52
04 3 step approach of Business Model Zen 57
Chap. 3 Zen Canvas 65
01 Introduction of Zen Canvas 67
02 ZEN IDEA stage 72
03 ZEN DESIGN stage 83
04 ZEN ACTION stage 97
05 Business Model diagnosis framework 106
Chap. 4 Zen Patterns 114
01 Introduction of Zen Patterns 115
02 BM#1. Collaborative open production 120
03 BM#2. Mass-customization 124
04 BM#3. Bundled experience 128
05 BM#4. Stake division 133
06 BM#5. Spatio-temporal division 137
07 BM#6. Simplification-Innovation 142
08 BM#7. Targeting pyramid’s bottom 147
09 BM#8. Shared economy 152
10 BM#9. Ohjakkyo (Connecting Bridge) 157
11 BM#10. Fluidization 162
12 BM#11. Mass-social value 167
13 BM#12. Temporal value optimization 172
14 BM#13. Off-the-box system 177
15 BM#14. Reverse ideation of constraints 182
16 BM#15. Premium 187
17 BM#16. Alternating subsidy 191
Chap. 5 Zen Cube 196
01 Introduction of Zen Cube 197
02 Practical applications of Zen Cube 205
Chap. 6 Playing with Business Model Zen 212
01 Business Model Zen’s equation for external links 215
02 Link to Blue Ocean Strategy 217
03 Link to Business Model Canvas 219
04 Link to user-centric service design 222
05 Link to Lean Startup approach 225
EPILOGUE Some subtitle is needed 229
APPENDIX 231
01 The business model of Business Model Zen 231
02 Zen Canvas approach 232
03 Zen Canvas flows 233
04 Zen Cube 236
05 Zen Patterns – SOFT approach 238
BIBLIOGRAPHY 240
You can buy this book of Korean edition immediately. http://bit.ly/1hH0PmP
Hi are there plans to produce an english language version of the book.
Thanks,
stuart
Thank you for your inquiry. I am waiting for publisher who is interested with this book. There is another option to publish this book with crowd funding.
Hi,
I plan to deliver a 30 hours class on ” Basics for Starting up a business” to 15 3rd semester students of a bachelor in Media Management in English. I plan to show also your business modeling approach and use its tools and games if possible on 4 team projects . I see that in your classes student uses preprepared materials, I guess they are in Korean, do you happen to have the in English? Can I have a set to evaluate and eventually use in the class and what would be the cost.The same for the Soft idea generation.
I could translate it into Italian and if everything goes well evangelyse your format.
As for the book I can most probably find a publisher in Italy if needed.
thanks for your cooperation
Carlo Valerio
PS I am interested in the part of your book related to the 4×4 matrix 25 models which I cannot find still defined in yr ite any English transation of that part of the book?
Hi Carlo,
I appreciate your favor to introduce publishers and evangelize business model zen. 4×4 matrix is going to be updated and I will upload its framework when it is ready.
Basically you can teach Business Model Zen freely to your students or audiences. Some tools like diagnostics are restricted not to use commercially. But people who apply it for their own company and any noncommercial activities are allowed.
Of course, I will help you to prepare team project. Please give me a more details like your organization, position, class schedule and university name to let me think how to support you.
If you prefer email, you can contact me with admin@businessmodelzen.com or gazet30@gmail.com
Hi Brad.
I tryed to download the book but I cant… do you now how I can get a copy for taking a look?
Thanks!
Roberto, there was a some permission restriction. Now I changed the setting that anybody can access the sample book. Just try it again.
Brad
Can you email the full book to me in its current language?
You can purchase the original version (eBook) here. http://bit.ly/2ntlrOl