Business Model Zen extensively reflects simplicity, balance and integrity which are the intuitive values of the word, Zen. They are also the values pursued by another Oriental thought, Tao.



simplicityWhile today’s modern businesses tend to be overly complicated, the Zen Cube, which is the iconic object for the Business Model Zen, represents an extreme simplicity. If not all, the core of the Business Model Zen can be abstracted into a simple, visible image, the cube.  Now imagine this simple hexahedron effectively representing your business to release you from the stress of a complicated business plan.



balanceBalance begins with the knowledge that Business Model Zen addresses the entire course of a business, including its concept, plan and execution. Unbiased (or equally biased) opinions on customer value, strategic thinking and loop learning will let Business Model Zen help you achieve a balanced success. It also provides links to external business methodologies to maximize mutual benefits.


integrityIntegrity means that each component of Business Model Zen is linked in a reciprocal and organic way.  These links connect concepts, plans and execution of a business, as well as its apparent structural components and its inherent strategic ones.  Thanks to loop execution and learning, these components and their connections are reviewed and coordinated towards a logical coherence, which eventually allows a higher success rate for your business.


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