A customer-centric, insightful approach to business models

Business Model Zen is business modeling methodology that builds upon the disciplines of customer orientation, strategic thinking and loop learning by execution. It is consolidation of the various researches on business models, since 2009, into the form of essential methodologies and toolkits. Business Model Zen provides a single logical frame where a business is systematically modeled and proactively managed, from idea to design and execution.




Powerful toolkits

Business Model Zen provides powerful toolkits that help model a successful business:

Business Model Cube

– Business Model Zen Approach

– Business Model Zen Canvas

– Business Model Zen Pattern

– Business Model Zen Diagnose


Business Model Zen has an open architecture that provides easy links to integrate other well known methodologies:

– Blue Ocean Strategy

User Centered Service Design

– Business Model Canvas

– Customer Developement

– Lean Startup


Unique Characteristics

  • Simple yet powerful
  • CONCEPT beginning and ending with the customer
  • PLAN building upon a strategic view
  • DO being a loop execution and learning